1. Please make sure that the Compression Level option is set to Normal or Maximum in the
Options step of the Compression Wizard.
2. Some file formats (e.g. JPEG, GIF, MP3, PDF) have built-in compression. The JPEG
format, for example, already contains the image data in a compressed form. You
can't compress that data much further (no matter what compression program or algorithm you
use). Hence, trying to compress such files yields only a small reduction in size
because there is a limit to how much data can be compressed. Other types of
files (such as text files, Word documents, programs, web pages, spreadsheets
etc.) compress well and in many cases you can get a compression ratio in excess
of 90%. Even with the file types that don't compress well, it might still be
more convenient to use PowerZip to zip several such files into one zip file (to
use as an e-mail attachment, for instance).
All Zip programs use the same compression algorithm (deflate) so there is very little difference
in the compression ratio between different Zip programs.